Finding the right concealer that truly feels like it belongs on your skin can be a total game-changer, and that’s exactly what Too Faced Born This Way Concealer offers. It doesn’t just hide imperfections—it enhances your natural beauty. Let me walk you through everything that makes this concealer a favorite for so many beauty lovers.

Too Faced Born This Way Concealer

Too Faced Born This Way Concealer isn’t just another makeup product—it’s a multitasker. It provides full coverage, but somehow feels weightless. Perfect for concealing imperfections, brightening your under-eyes, and even sculpting your face, it has really redefined what a concealer can do. Plus, it’s packed with skincare ingredients that hydrate and nourish the skin, giving you a radiant glow while covering up those pesky spots. And with a diverse range of shades, this concealer truly caters to everyone, no matter your skin tone.

Ingredients

This formula isn’t just about looking good—it’s about caring for your skin too. It includes coconut water to hydrate and replenish, alpine rose to improve skin elasticity and radiance, and hyaluronic acid to lock in moisture. These ingredients work together to make sure your skin feels nourished even as you wear makeup, so it’s like a skincare treatment and concealer rolled into one.

Packaging and Design

The packaging of the Born This Way Concealer feels both chic and practical. The tube is transparent, so you can easily see the shade you’re using and how much product you have left. The doe-foot applicator makes application super easy, giving you control whether you’re covering blemishes or applying to larger areas. It’s sleek, functional, and looks great on your vanity.

Texture and Scent

When you apply this concealer, it feels silky and smooth—never thick or heavy. Despite offering full coverage, it blends effortlessly into the skin, leaving behind a natural finish. Plus, it has a light, almost non-existent scent, making it perfect for those who prefer fragrance-free products or have sensitive noses.

Application and Usage

Applying the Too Faced Born This Way Concealer is easy and quick. The doe-foot applicator gives you precision, whether you’re tackling dark circles, blemishes, or even contouring your face. It blends seamlessly, no matter if you’re using a sponge, a brush, or your fingers. It works beautifully to cover blemishes, even out skin tone, and brighten areas like under your eyes.

Results

What’s so impressive about this concealer is that it gives you full coverage without ever looking heavy or cakey. It lasts throughout the day, staying in place without settling into fine lines or creases. Plus, it keeps your skin feeling hydrated, which is a huge bonus for anyone with dry or dehydrated skin.

My Experience

Having tried many concealers, I was genuinely impressed by Too Faced Born This Way. It covered imperfections while still allowing my skin to breathe, and the hydrating formula kept my skin feeling fresh all day long. It was perfect for both workdays and evenings out, staying put without the need for constant touch-ups.

Similar Products

If you’re on the hunt for alternatives, brands like Tarte Shape Tape offer similar high-coverage results, while NARS Radiant Creamy Concealer provides a beautifully luminous finish. For a more affordable option, Maybelline Fit Me Concealer is a great choice that delivers impressive results at a lower price point.

Pros

• Offers full, flawless coverage with a natural finish
• Infused with hydrating, skin-loving ingredients
• Long-lasting and crease-resistant
• Wide range of shades for all skin tones
• Versatile enough for concealing, brightening, and contouring

Cons

• Higher price compared to some drugstore options
• Might need to be set with powder if you have oily skin

Frequently Asked Questions About Too Faced Born This Way Concealer

1. What is Too Faced Born This Way Concealer good for?

This concealer is perfect for covering blemishes, dark circles, and redness, while also brightening the under-eye area. It has full coverage but blends in beautifully to leave a natural, skin-like finish. You can even use it to contour your face!

2. Is this concealer suitable for all skin types?

Yes, it works for every skin type. The hydrating formula is great for dry skin, and it still holds up well on oily skin throughout the day. If you have oily skin, setting it with powder may help keep shine at bay.

3. How does Too Faced Born This Way Concealer feel on the skin?

It has a creamy and smooth texture that feels lightweight and comfortable. Despite its full coverage, it blends easily and doesn’t feel heavy, giving you a radiant, natural finish.

4. Does the concealer have a strong scent?

No, it has a very light scent, so it’s ideal for anyone sensitive to fragrance or who prefers unscented products.

5. How long does this concealer last?

Too Faced Born This Way Concealer has impressive staying power. It stays in place all day without creasing or fading, even in warmer weather or on busy days.

6. Is Too Faced Born This Way Concealer cruelty-free?

Yes, Too Faced is a cruelty-free brand, so you can feel good knowing none of their products are tested on animals.

7. What’s the best way to apply this concealer?

You can use the doe-foot applicator to apply directly to the areas you want to cover. Blend it in with a makeup sponge, brush, or your fingers—it’s versatile and easy to work with. You can use it for spot concealing, brightening under your eyes, or even contouring!

8. Can I use Too Faced Born This Way Concealer for contouring?

Yes! It’s perfect for contouring thanks to its creamy consistency and full coverage. Choose a shade darker than your skin tone, and you can sculpt your cheeks, jawline, and nose with ease.

9. Does it come in a variety of shades?

Definitely! Too Faced Born This Way Concealer has an impressive range of shades that work for all skin tones and undertones, so you’re sure to find your perfect match.

10. What are the key ingredients in Too Faced Born This Way Concealer?

The formula includes skin-loving ingredients like coconut water to hydrate, alpine rose to boost radiance, and hyaluronic acid to lock in moisture. These ingredients help keep your skin nourished while providing excellent coverage.

Conclusion

Too Faced Born This Way Concealer is more than just a makeup product—it’s a skin-loving, flawless coverage solution that blends beauty with care. It gives you the coverage you need without compromising on comfort, and its long-lasting, hydrating formula sets it apart from other concealers on the market. While it’s a bit of an investment, the results speak for themselves.

If you’re looking for a concealer that not only conceals but also nurtures your skin, this is definitely worth a try. It’s a product that checks all the boxes, from coverage to skincare, making it a true beauty essential.